Transforming luxury with data-driven strategies for elite customer experiences. An accomplished, technical and strategic Director, with global experience on a mission to use the power of data and storytelling to drive benefits at scale. Currently leading Ecommerce (SEO, Sitespeed, CRO, tracking), intelligent Customer Activations (CRM), Data Governance (Organisation, compliant data collection, 360 Referentials and quality), Analytics (tracking, global Group reporting), Cross-Maison intelligence and external data partnerships for the biggest luxury group in the World (LVMH), always with the goal of elevated client experiences. Previously delivered data-driven personalised consumer experiences for the biggest beauty business in the world (L’Oréal). Community work in my spare time, putting my skills to worthy use.