Asmaa Quorrich, appointed as Chief Marketing Officer at Saudi Tourism Authority in April 2022, boasts a career of over 20 years, managing global brands for notable Fortune 500 companies and independent brands. She began her career at Procter & Gamble in FMCG, then successfully doubled the PepsiCo portfolio in Morocco and Algeria within two years. During a decade with PepsiCo in Dubai, she held various marketing and commercial leadership roles across Asia, Africa, and the Middle East.

As Chief Marketing Officer for MENA and Pakistan at KFC, Asmaa's strategic direction and focus on data-driven performance marketing resulted in repositioning the $1 billion brand, implementing a new pricing strategy, advancing consumer-centric innovation processes, launching a new e-commerce platform, and introducing Media Econometrics.

Joining Jumeirah Group as Senior Vice President in August 2020, she played a key role in designing a global strategy, aligning brand growth with commercial objectives, and leading e-commerce initiatives across marketing, CRM, and Italy.