Gurjot Pal “GP” Singh is a Partner with Strategy& and a member of the Telecommunications, Media, Technology, and Digital practice in the Middle East. He has over 20 years of combined strategy consulting and consumer business experience. He specializes in digital consumer and market entry strategy. GP has led a variety of assignments encompassing customer value management, digital marketing, e-commerce, M&A, and small and medium business ecosystem development with key clients across Southeast Asia and the MENA region, and in the U.K. He initially joined the firm in 2009, when he held senior roles at Strategy& Singapore and Dubai. He subsequently worked in leadership positions with Accenture and Singtel Group in Singapore. GP rejoined the firm in 2022. He holds an MBA from INSEAD and a master’s degree in business from the University Business School, India.