Tala Alem is the Sustainability Lead for Saudi Arabia at PepsiCo. She drives the sustainability agenda across the local business in Saudi under the umbrella of PepsiCo’s global sustainability framework, PepsiCo Positive, and in alignment with Vision 2030. She is responsible for crafting the narrative in Saudi across agriculture, water, energy, plastics, and packaging, highlighting PepsiCo’s efforts across these different pillars. Her main priority is to support the business in achieving the ambitious goals under PepsiCo Positive, and to help position PepsiCo as a leader in sustainability, and a key supporter for the government in developing the circular economy landscape in the Kingdom. Tale comes from a Marketing & Communications background, previously working as Corporate Communications Manager at PepsiCo, focused on corporate reputation building in Saudi through content development, deploying strategic campaigns on sustainability and social initiatives and developing key local partnerships. Prior to that, she was the Head of Digital at FP7 in Riyadh, where she led the client servicing team on digital marketing and social media management scopes. After completing her education, Tala worked as a Sales Assistant in New York Times Syndicate in Paris, and then held a project management role at Proximity BBDO in Paris, working on Procter & Gamble’s CRM program that was live in 32 countries. She holds a BA in Integrated Marketing Communication from the American University of Paris and an MA in Visual Communication from INSEEC Paris.