Jasmine Skee’s prowess in the digital, events & entertainment space has driven her into the position of CEO for Guild Esports, an esports and gaming organisation co-owned by David Beckham. Having previously directed campaigns for industry giants including, O2, Live Nation &Three (winning numerous industry awards along the way) her vision for Guild Esports, beyond performing at the highest level, is to create a truly inclusive and diverse environment that exists all the way from grassroots up to the highest tier. Under her supervision, Guild has set ambitions to create more safe spaces for women in games and to encourage more careers in gaming. Both of these goals are being realised as evidenced by Guild’s recent #NoRoomForAbuse campaign with Sky Broadband and its world-leading Guild Academy and Guild College that both provide opportunities for young people to learn and grow through gaming and esports & serve as a gateway to a fully fledged career.