Omar is the cofounder and COO of adVantage inc., a pioneering sports & media tech startup set to revolutionize how motorsports connect with audience and sponsors. Their patent pending technology, goes beyond the ordinary, breathing life into static ads transforming them into captivating, dynamic, and geo-localized narratives.​ AdVantage enables brands to tailor their reach with precision, based on location and audience insights, transforming fan engagement and opening new revenue avenues in motorsport sponsorship by integrating dynamic advertising into live broadcast and stream. ​ He is the founding partner of Digital Priority (DP), an AI Strategy & Solutions company based in Riyadh, Saudi Arabia, and focused on digitally transforming corporations by building their AI strategy and tailoring ready AI products into their businesses, setting them up for the GenTech 2030​ Omar is also the founder and CEO of XGUARD, an advisory firm that helps organizations adopt disruptive technologies, such as AI, Blockchain and Spatial Computing, into their businesses. With over 10 years of experience in strategy and management consulting, Omar has developed and implemented digital transformation strategies, built strategic partnerships and commercial business models for clients across various sectors and geographies, including Healthcare, Real Estate, and Sports. ​ ​ Previously, Omar was the Head of Innovation and Digital Solutions at Medtronic, a leading global MedTech Firm. His key responsibilities were focused on building the Health-Tech solutions-portfolio and developing Go-to Market strategies in over 10+ countries, across Central & Eastern Europe, Middle East, and Africa (CEMA), in both public and private sectors.​