Yousef leads Tonomus’ Professional Services Unit, working closely with NEOM sectors, regions, departments, and authorities to accelerate NEOM’s growth via cutting-edge, cognitive strategies, experiences, services, and solutions. An industry veteran with almost 30 years of experience, he specializes in shaping the future of cognitive cities, government transformation and the ICT industry at large. Yousef has managed consulting professional services, sales, marketing, and business development operations at leading multinational and local companies across the EMEAR region. Prior to joining Tonomus, he spent more than eight years at NXN, heading up the Smart City and Digital Government practices and serving as General Manager of the company’s UAE office. His duties included overseeing many of the large-scale smart city and digital government transformational projects, helping shape the digital landscape of the region. Previously, Yousef was Director of Operations for the EMEAR region at Cisco Systems Inc., where he spent nearly a decade transforming the Go-To-Market model from a customer-led to a $3-billion, partner-led model. His public sector experience includes service on the Dubai e-Government initiative founding team, tasked with taking 70% of all government transactions online within three years. Yousef holds a Global Executive MBA from INSEAD (GEMBA14) and a BA in Business Administration from University of Jordan.