As a VP of Strategy and Commercial Management of Ericsson Middle East & Africa (MEA), I help customers and employees create unique competitive advantages in an environment where they face unknown and complex problems every day. My title is rented, but I own my character: I think as an outsider, observing what is happening inside, and innovating to create a competitive edge. I transform and lead teams that bring together diverse backgrounds and mindsets to challenge and change the rules of the game through innovative solutions.