Carla Serin is a seasoned journalist and editor currently serving as Senior Editor at WIRED Middle East. With a passion for digital storytelling and editorial excellence, Carla oversees editorial content across various platforms, driving digital traffic while maintaining high-quality standards. Previously, she held the role of Group Editor at ITP Media Group, where she managed multiple print and online business titles and led a team of editors, designers, and multimedia producers. Carla's editorial journey began as a reporter and video producer at Forbes Middle East, where she honed her skills in storytelling and multimedia production. She holds a Master's degree in Magazine, Newspaper, and Online Journalism from the S.I. Newhouse School of Public Communications, where she expanded her expertise in multimedia production, including videos, podcasts, articles, 360-degree videos, and virtual reality experiences. Passionate about challenges and problem-solving, Carla finds fulfillment in crafting compelling narratives and helping others succeed in the ever-evolving media landscape.