Mitchell Price: Mitchell Price stands at the forefront of the micromobility revolution. As the former Country Head at Lime, he pioneered the introduction and expansion of electric scooters and bikes across Australia and New Zealand in 2018. His visionary leadership further cemented Lime's global presence when he helmed its expansion into the dynamic markets of Korea and Japan in 2019. Beyond Lime, Mitchell's expertise has been sought by industry giants; he has provided executive consultancy for global companies such as Helbiz and BYKKO. With a reputation built on innovation and strategic growth, Mitchell continues to shape the future of urban transportation.