Co-Founder of a 5 times award winning martech company and an expert with 17 years of experience in marketing, customer engagement programs and partnerships in Europe, Middle East & Africa. Track record throughout the years of successfully translating plans into execution and managing clients from different industries: IT, Retail, Banking, Media, Telcom, Utilities, F&B and Entertainment. Part of WiiN Global - Women In Incentives Network, a space for top female leaders in the global Incentive and Loyalty industry, as well as the Dubai Business Women Council (DBWC), the UAE’s leading platform for the personal & professional development of business women and member of Women in CX. Participated in several mentorship programs supporting women to strive in their careers and was also part of different panels such as Accelerate MENA 4th Annual Women of MENA Tech Conference 2021, Women Tech Leaders in MENA 2022 Conference and KSA Monshaat 2022 conference.