Kefirah is an accomplished practitioner, advisor, and entrepreneur with a track record in leading large-scale transformation and innovation projects in the financial sector. In 2019, Kefirah played a pivotal role in launching WeLab, Hong Kong's first licensed virtual bank, an endeavor that demonstrated the transformative potential of technology in creating new business models and marked the beginning of her journey as an innovation evangelist. From 2020 to 2023, she served as the CTO of Finexos, a UK-based FinTech firm. Under her leadership, the company successfully launched its MVP and was accepted into the UK FCA's regulatory sandbox, leading to a seed funding round that exceeded expectations by 125%. In 2022, Kefirah lent her expertise as a FinTech innovation consultant to the Central Bank of Thailand, contributing to the country's Open Banking Implementation. During the height of the pandemic, Kefirah and her team designed the first ever ID 2020 certified Health Passport solution that relies on entirely self-sovereign data that always remains in the possession of its owners.