Deepankar Rustagi is the founder and CEO of OmniRetail, the digital infrastructure layer needed by informal retail in Africa. With an exited startup in SME technology and over 15 years of experience in the FMCG industry, OmniRetail was founded at the intersection of the two experiences. Deepankar is an Endeavor Entrepreneur and a member of the Young Presidents' Organization (YPO). With his undergraduate training in Engineering, he also is an alumnus of Stanford Graduate School of Business. His multifaceted experience and diverse network enrich his innovative approach to retail transformation. Deepankar started OmniRetail in 2019 to solve two core problems - visibility in informal retail in Africa and financial inclusion of the trade ecosystem. OmniRetail is creating the Digital infrastructure for Trade in Africa by digitizing supply, crowdsourcing demand intelligence and layering financial inclusion on top of this infrastructure. OmniRetail has created an ecosystem of partner networks through brands, warehousing partners, logistics partners, financial service providers and retail partners to enable and transform trade in Africa. The impact of Deepankar's visionary leadership and innovative solutions has garnered acclaim, driving thousands of retailers and brands towards this platform. His relentless pursuit of a futuristic vision continues to pave the way for a new kind of commerce in Africa.