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It goes without saying that digital transformation presents a formidable revolution that will impact the way the world goes around, but this does not come without dangers. Is society prepared for the changes that will arise?
With great innovation comes great responsibility, so how will big tech strike the right balance? More importantly, can they strike a right balance?
Consumers have more choices than ever before. In today's landscape, consumers seek brand engagements where each customer's preferences are understood on an individual level. Organizations that provide empathetic help and support by effortlessly delivering contextually relevant experiences in
real time demonstrate that every customer interaction matters.
Consumers remember how they are treated. This impacts whether and how they will engage with the brand going forward.
Organizations face challenges in the accuracy of customer information (data), if their service departments are set up for success (people), and whether everything ties together seamlessly (technology).
Today’s B2B buyers expect more than the traditional face-to-face buying experience. Now more than ever, businesses must align their selling strategies to constantly changing buyer expectations. The rate of digital transformation over the past year accelerated by 4-times. This paved the way for omnichannel selling experiences and 83% of B2B leaders believe omnichannel selling experiences are a more successful way to prospect and secure new business.